Features and Benefits of Salesforce Commerce Cloud
Salesforce Commerce Cloud is a great way to sell your company’s products and services. It is also a great way to learn purchasing behaviors of your customers. Commerce Cloud enables companies to upsell products and services based on buying behaviors of previous customers. Whether your customers shop in a brick and mortar location, on the web, on a mobile device, or even through social media, Salesforce’s Commerce Cloud can help make purchasing your company’s products and services interactive, engaging, and personal.
Major brands such as Puma, Adidas, Lacoste, and Burton utilize Salesforce Commerce Cloud. The platform is Saas. Salesforce is always rolling out new features and refining their products. As a company’s business changes so does Commerce Cloud. You can easily customize it to fit the needs of your company. Whether you’re a small mom-and-pop shop or a major retailer, you can take advantage of Salesforce’s Commerce Cloud.
A great feature of Commerce Cloud is Order Management. Your company can automate certain business processes like fulfilling orders, receiving payments, and creating invoices with supply chain workflows. A customer can also fulfill a complex order such as ship products purchased through your Commerce Cloud instance to multiple locations. A customer can also choose partial shipments to many addresses. Commerce Cloud also supports many currencies, tax formats, and languages to make the purchasing and marketing experience seamless to everyone across the globe. With Order Management your employees don’t have to manually create invoices. Commerce Cloud connects to your payment systems.
Connecting Sales and Service Teams
Salesforce Commerce Cloud can help connect the sales team and service team. It’ll provide a holistic view of the customer all on one screen. The sales team will know what to sell or upsell to the customer, and the case team will know what that customer has purchased in the past and their preferences to serve them more efficiently. With Commerce Cloud your customers don’t have to wait in line or stay on the phone for hours. They can simply login from a mobile app (or the web) and check the status of their order and make returns and cancellations all from one system.
Easy Access with Mobile
Customers purchase things in the moment since we are always connected to our mobile devices and information is so readily available to us. Everything is just one click away. Commerce Cloud can take information entered by a customer and use it to your company’s advantage. You can also create Opportunities from previous customers based on past purchases. Customers will purchase products at any point of any platform and Commerce Cloud is ready to handle those points.
Since Commerce Cloud is built on the Salesforce platform, it can be highly customized, or it can be used straight out-of-the-box. Salesforce Commerce Cloud is an industry leading cloud based platform. It is a scalable eCommerce platform that comes with capabilities tied to merchandising, product management, and international currency (and language) formatting. With the right Support partner, any of these options are possible with a smooth transition.
– Hussain Shaikh, Sr. Analyst